A disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in the new market and later by lowering prices in the existing market.
As to diseases make a habit of two things- to help, or at least to do no harm.
April 7, 2012 – As readers of this blog know, I am always in search of simple innovations that lower the cost of care, offer more efficient and effective care, can be applied by non-specialized medical personnel and by patients themselves, and do more good than harm
Examples are use of ultrasound by primary care physicians to evaluate abdominal masses, aortic aneurysms, and appendicitis in their offices; nostril dilators to alleviate sleep apnea; and in the developing world , African mothers carrying non-refrigerated peanut butter paste laced with vitamins and essential minerals to save their starving infants.
A Blog Joy
One of the joys of writing a blog is the feedback you receive. On March 22, I titled a blog “Lighting the Candle of Innovation i at Obamacare’s 2nd Birthday Party.”
My theme was: It’s better to light a candle than curse the darkness.
As part of the innovation lighting ceremony, for would-be entrepreneurs I suggested these questions to test the viability of a bright idea.
“Ask yourself five questions. Is my idea better than what it’s replacing? Is it compatible with the way people currently do things? Is it simple enough to use? Can I try it small doses? Can I find other people to use it – and watch other people try it out?”
A Few Days Later
A few days later, I received the following email, which I have the sender’s permission to reprint:
"Hi Dr. Reece,
"There are a number of other leg problems for which may invention may have applications – leg cramps, peripheral arterial disease, Raynaud’s disease, diabetic neuropathy. The important thing is that these wraps do no harm and are praised by patients who have used them. "
Speaking to the Inventor